mochafleur:

thegoddamazon:

sailorcedes:

puzzlegirlsandpoprocks:

imancosmetics:

Now finding “beauty for your skin tone” just got easier! The IMAN Find Your Shade Guide is now more expansive. With a beautiful expanded range of 24 new faces from around the world, it’s simpler than ever to match your individual skin tone to your perfect shades of IMAN foundations and powders. Go Find Your Shade and leave us a comment! http://goo.gl/ltpPT (Taken with Instagram)

I adore the names. Not food but things of nature. I love it.

I love that its different kinds of women of color not like those other sites that just change the skin color of the same white women. We know she white. 

To further emphasize how white-washed the makeup industry is:

image

This was PART of the make-up aisle in Wal-Mart by my mother’s house.

This shit went on for at least half the aisle.

commentary

Im very impressed with this line! I can’t believe that the beauty industry can actually get away with having products for women with fair and medium complexions exclusively, it makes me absolutely irate.  Most brands get around this by making about 5 different shades for light and medium complexions and then one or two for deeper complexions.  This needs to change! 

When I was little, my Mom and sister constantly tried to save me from becoming extremely self conscious when I first began looking at magazines. "That model doesnt actually look like that, you know". I would exclaim “Oh my gosh, her skin is perfect!”...

When I was little, my Mom and sister constantly tried to save me from becoming extremely self conscious when I first began looking at magazines.  "That model doesnt actually look like that, you know". I would exclaim “Oh my gosh, her skin is perfect!” or “She’s so skinny”.  I was reminded “Its the power of technology, Em”.  But even with the knowledge that models are constantly tweaked and literally re-modeled, it begins to get absolutely discouraging, annoying, demeaning, and just…uninteresting.  

So, I am more than excited that Makeup Forever has launched an “unretouched” campaign.  Which really just means that the photographs that advertise their products are only a result of a model, Makeup Forever products, and a camera.  I am hoping that more makeup brands catch on and do the same.  After all, advertising a makeup product and then changing the way it looks is false advertising.  

I am glad that the L'oreal add of Rachel Weisz in L'Oreal products was banned because it is misleading-  She is beautiful without the retouching! 

Contouring! (one of my favorite things)
If you buy a beautiful summer dress, when winter begins, do you just ditch it? Nope. You add layers so that you can make it work during the winter seasons. There is an equivalent regarding makeup products: Over... Contouring! (one of my favorite things)
If you buy a beautiful summer dress, when winter begins, do you just ditch it? Nope. You add layers so that you can make it work during the winter seasons. There is an equivalent regarding makeup products: Over...

Contouring! (one of my favorite things)

If you buy a beautiful summer dress, when winter begins, do you just ditch it? Nope.  You add layers so that you can make it work during the winter seasons.  There is an equivalent regarding makeup products:  Over the summer, women will come into makeup stores to buy foundations that match their skin tones while they have their summer glow- and in just a few months, the foundation will be the wrong color.  So, what do you do with your summer foundation and winter foundation? Contour! It is easy, flatters the shape of your face, and best of all- it’s economical. (if you are a bit of a beauty product addict like me, and have products lying around that arent put to use)

Above, I added some helpful charts that show where to apply lighter foundation and darker foundation.  For an easy contour, apply the lighter foundation in the shape of a T on the forehead and down the center of the nose with a classic foundation brush (example: pro foundation brush number 47 by Sephora).  Then, apply a layer of light foundation on the center of the chin, as well as in a c shape starting at your temple all the way around to right above the apples of your cheeks.

With the darker foundation, apply in the shape of a “3” starting at the top of your forehead, lining the hollows of your cheeks and right underneath your neck.  To make the nose appear thinner, apply the deeper shade of foundation on the sides of the nose in parallel lines.  (This is a basic contour, there are many different ways to approach contouring the face and nose in order to get the shape that you prefer).  

Then, with a dense kabuki brush blend the colors together.  It will leave you with a more accentuated face shape!

As Emily Browning, Amber Heard, and Eva Mendes show, you can increase the contour with an illuminator to bring out the parts of the face you would like to draw attention to, and a matte bronzer to the areas you would like to hollow out. Gorgeous!