When I was little, my Mom and sister constantly tried to save me from becoming extremely self conscious when I first began looking at magazines. ”That model doesnt actually look like that, you know”. I would exclaim “Oh my gosh, her skin is perfect!” or “She’s so skinny”. I was reminded “Its the power of technology, Em”. But even with the knowledge that models are constantly tweaked and literally re-modeled, it begins to get absolutely discouraging, annoying, demeaning, and just…uninteresting.
So, I am more than excited that Makeup Forever has launched an “unretouched” campaign. Which really just means that the photographs that advertise their products are only a result of a model, Makeup Forever products, and a camera. I am hoping that more makeup brands catch on and do the same. After all, advertising a makeup product and then changing the way it looks is false advertising.
I am glad that the L’oreal add of Rachel Weisz in L’Oreal products was banned because it is misleading- She is beautiful without the retouching!